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Enquirer Consulting Group / Prepared for Netzzar and Protexxa
July 2026

The product is proven.
The growth engine is next.

You asked how we demonstrate the value of the lead generation, showcase measurable customer success, and turn those stories into more opportunities. Here is our answer, with the numbers, for both sides of the Defender partnership.
DesignBuildRunHand over
BUILDRUNOWN
Enquirer AI is the outbound engine of Enquirer Consulting Group
What we see

Strong product. Strong story. An engine that has not kept up.

01
Defender is a real wedge: AI-powered cyber hygiene for the human layer, a problem every CIO, CISO and CEO recognizes.
02
The founder story earns national honors and major press. That attention currently lands on a site that does not convert it.
03
Protexxa's core website pages have not moved since 2024. No case studies, no customer proof, no resources, and a news wall that stops before your biggest wins.
04
Search for the exact problem Defender solves and other vendors fill the page. AI answer engines learn from the same sources.
05
Success stories exist in the field. They are not captured, measured or published, so every new buyer starts from zero belief.
06
And after a lead lands, there is no claim-and-call rhythm, no reply desk, no pipeline accountability. Conversations the engine opens can go quiet with nobody owning the chase.
Prepared for Netzzar and Protexxa
Proof, from this engagement

The engine has already put Defender in the room.

01
Two channels stood up from zero in April: outreach in your buyers' LinkedIn feeds, and cold email on 15 warmed sending accounts with 300-a-day capacity.
02
Launch pace: three meeting requests inside three days on LinkedIn, and 506 buyers contacted in the first week of email.
03
The last three weeks alone: 466 connection requests into a 3,000-name map of security decision makers, 57 acceptances, live conversations open right now.
04
Every warm lead handed over ready to work: verified email, a direct phone number where one exists, and the full conversation thread.
Numbers from this engagement's live campaigns
Who accepted

Three weeks of acceptances. The right rooms.

01
The CISO of a global investment bank's asset and wealth management division.
02
The VP and CIO of a $12 billion public university.
03
The CISO of a California bank, already in conversation.
04
The EVP and CIO of a national consumer lender.
05
A group CIO in New York, and an SVP and CIO in healthcare.
06
Earlier in the run: named security leads at a national student loan servicer and a Boston university handed over with direct phone numbers, and a response from inside one of the world's largest asset managers.
A sample of accepted connections from the current wave. Full names on the call.
What the data taught us

Aperture decides acceptance.

01
In late June the targeting was narrowed to two or three elite titles only: CISO, CIO, SVP of Risk.
02
The narrowed audience accepts at 12 percent. The same engine, in the same weeks, running a wider senior aperture on our own campaigns, accepts at 15 to 34 percent.
03
That pattern holds across every campaign we run: the most-guarded titles accept least. The door opens through the security-owning leaders around them, VPs and directors of security, heads of information security, security-owning CIOs and CTOs.
04
The fix is aperture plus proof: widen back to every title that owns the human-risk decision, and give every conversation published customer evidence to land on.
Measured on live campaigns, ours and this engagement's, June to July 2026
Where this goes

From lead generation to a growth engine you own.

Today
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The engine opens doors, then each deal fights uphill without public proof behind it.
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The website answers interest with 2024-era pages and no customer evidence.
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Wins live in people's heads and slide decks, not in the market.
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Follow-up is one person and a phone. No owner per lead, no clock, no scorecard.
In the first weeks and months
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A website rebuilt around the security buyer: proof first, product story second, a clean path to a booked demo.
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A case-study bench, on video and in writing, matched to each buyer's world.
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A Defender AI brain: the offer, proof, voice and market encoded once, working for every seller on both teams every day.
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A handoff structure with named owners, a speed-to-lead clock and a weekly scorecard from first touch to revenue.
Enquirer Consulting Group
How the engagement works

Build. Run. Own.

01 / BUILD

Build

We design, staff and stand up the complete unit. The named-account data, the messaging, the outbound engine, the automation and the reporting.

02 / RUN

Run

We run it in market for a fixed four months and prove it on real booked meetings, not slides. First conversations land early.

03 / OWN

Own

We hand over the playbook, the tooling, the dashboards and a trained operator. You own the engine.

One contractor, a network of specialists. One point of contact, and you never manage a stack of tools or freelancers.
We build it, run it in market, then hand you the keys
What we build for Netzzar and Protexxa

Three builds that change your next two quarters.

A website that sells Defender

Rebuilt around the buyer: the problem named, the product shown, proof up front and a booking path that does not leak. Kept fresh, so wins publish the week they happen.

The Defender AI brain

Your offer, proof points, buyer profiles, voice and every campaign learning encoded in one operating layer. It researches prospects, drafts outreach, triages replies and reports results for every seller on both teams. It is the layer we run our own business on.

A proof engine

Customer success captured as case studies on video and in writing, measured monthly, amplified through PR and social, and fed straight back into outreach.

The engine already starts the conversations. These three make every conversation easier to win, and all of it is yours at handover.
Enquirer Consulting Group
The other half of the machine

What happens after the reply decides the revenue.

01

Claim and call

Every warm reply gets a named owner in minutes and a first call while your name is still on their screen. Speed to lead is the single biggest conversion lever we know.

02

A reply desk that never sleeps

An automated sweep reads every thread every morning, flags each waiting lead with its owner and hours waiting, and reports what is being chased and what has gone stale. We run exactly this on our own pipeline today.

03

Pipeline accountability

Every lead moves through named stages with one accountable owner, and a weekly scorecard shows requests, acceptances, conversations, meetings and revenue. The board sees what the motion produces.

We have proven the engine gets Defender in front of the right decision makers. Closing the cycle is a structure, not a hope. We would be glad to build that handoff with you, and like everything we build, you own it.
Enquirer Consulting Group
The engine, in plain terms

Every message, written for one real person.

01

Target

Named lists of every leader who owns the human-risk decision, by sector and region, refreshed as the market moves.

02

Personalize

AI reads each profile and writes a unique message. No templates.

03

Hand off warm

A positive reply pings you and your operator with the prospect and a way to reach them.

04

You take it from there

You take pre-qualified conversations. The engine handles everything before it.

Research-led and human-reviewed. Every message is on-brand, and most of the volume runs on capacity we operate, not only your account.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Why this fits Netzzar and Protexxa now

The timing is on your side.

01

You have seen the engine work

This is not a cold pitch. Hundreds of senior connections, warm leads with phone numbers in hand, and conversations open with the exact buyers Defender was built for.

02

The story is ready

Honors, press and a founder buyers want to hear from. What is missing is the machine that turns attention into pipeline.

03

You own it at the end

Website, AI brain, playbook, dashboards and a trained operator, handed over working. No agency to manage forever.

Enquirer Consulting Group
Proof, in the field

Numbers from live campaigns, not projections.

Tim Rath
Chief Operating Officer, Innovative Radiology
Enquirer AI helps us identify the right people and start the conversation in a much smarter way.
$1M+
New business sold by clients.
3,500+
Qualified conversations generated.
100,000+
Decision makers reached for clients.
Fixed engagement, then you own it.
Why ECG

You own it at the end. That is the difference.

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Without building an outbound team from scratch.
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Without a permanent agency on retainer forever.
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Without a stack of tools and freelancers to manage.
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Without lock-in. You own the engine, including the operator who runs it.
A freelancer sends emails. An agency rents you reps. A consultancy hands you a slide deck. We design the engine, staff it, run it, prove it on real meetings, then hand you the keys.
Enquirer Consulting Group
How we start

Stand up fast. Prove it. Then scale.

Stand up

Build

The named-account data, the messaging, the engine and the dashboard. Day-one capacity from warmed assets and managed seats.

Prove

The test

Run against the KPIs we agree up front. First meetings on the calendar early.

Scale

Ramp

Once the numbers hold, ramp the seats and breadth to the volume you want.

Own

Hand over

Playbook, tooling, dashboards and a trained operator. The engine is yours.

Onboarding sets the targeting and the voice first, so the outreach lands warmer every week.
Enquirer Consulting Group
Next step

Let's see if the mechanism fits.

  1. Today: 15 minutes. We walk this page together and agree what a win looks like for Netzzar and Protexxa.
  2. A working session with Dan and Ben: weak points mapped against your goals for the next two quarters.
  3. We present the exact build for Protexxa, live. If it fits, we agree scope and a start date. If not, you keep the read.
Reply with two or three times that suit and we will work around you, or grab a slot at calendly.com/enquirer/review.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Enquirer Consulting Group

We build it, run it in market, then hand you the keys.

Dan Reeves   /   dan@enquirerconsulting.com   /   calendly.com/enquirer/review
More about us at enquirerconsulting.com
Enquirer AI is the outbound engine of Enquirer Consulting Group. Prepared for Netzzar and Protexxa.